Southborough, MA, April 23, 2015 – Volvo OEM executives, local dignitaries, and marketing partners, including Rob Mudd of Smartcast Global, were in full attendance at the official Grand Opening ceremony of the all-new Volvo of Southborough. Previously Farrell Volvo, Steve Chernysh and Alexey Nusinov, entrepreneurs with extensive success in their careers with the automotive retail business in the United States and Russia, recently purchased the high-end luxury brand. It was an exciting gala event that included a sneak preview of Volvo’s latest models and an exciting glimpse into the future of how business will be conducted at the new Volvo dealership.

Introduced during the celebration were interactive kiosks that were located in the sales and service areas. Kiosks in the sales areas allowed customers to access information about new Volvo model specifications, features, benefits, and more. The interactive kiosks in the service areas allowed access to information about Volvo repairs, maintenance, and service. Rob Mudd, CEO of Smartcast Global, a marketing partner and consultant for the dealership, said, “I see these kiosks as part of the future for not just Volvo of Southborough but for the entire industry. Not only can customers gain immediate information about Volvo’s great products and services, they can also gain access to information about special premiums regarding a Volvo purchase, including financing. And, the kiosk don’t replace the sales consultant, these kiosks actually enhance the communication process with the customer and Volvo representative by being a great conversation starter.”

There were plenty of other great surprises throughout the Grand Opening celebration, including a sneak preview of Volvo’s latest masterpieces, the all-new 2016 XC90 and all-new 2016 XC60 Cross Country models. Volvo of Southborough is among the first in the country to offer such a preview of these exciting new models that feature the latest industry high-tech performance, amenities, and safety.

Steve and Alexey are very excited to be a part of the thriving Southborough business community and appreciate the warm and tremendous reception they have received. Steve said, “On behalf of the entire Volvo of Southborough team, we look forward to providing all of our neighbors and friends the best Volvo service, purchase, and customer care for many years to come.”


To learn more about the grand opening of the all-new Volvo of Southborough, their brand building process, and exciting new kiosk information touch points, please follow SmartCast Global.

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