2014 NADA CPO WorkShop

2014 NADA CPO Science Workshop Selected for International Translation

McLean, VA - The NADA Board of International Dealers, located in McLean/DC area, selected the CPO Workshop, conducted by Rob Mudd, for international translation at the NADA ATD 2014 Convention in New Orleans, last January 24 - 27, 2014. Only six workshops, out of the 63, were chosen to have sessions translated simultaneously into four languages (Portuguese, Russian, Spanish, and Italian). This is a big honor for all of the selected speakers and the special sessions are only available for international attendees.

 

Rob Mudd, founder of SmartCast Global LLC, is a regular keynote speaker at many automotive related dealer and retail venues around the world, including NADA, CADA, ACEA, and more.

Rob Mudd Keynote Speaker at China’s Largest Auto Dealer Conference - CADA

Chengdu, China - Rob Mudd, founder of SmartCast Global LLC, recently appeared as one of the keynote speakers at the 2013 China Automobile Dealers Association (CADA) in Chengdu, China. Rob Mudd enlightened an international audience of auto dealer principals and OEM executives with one of the most innovative and all encompassing marketing strategies that builds business and retention unlike anything available on the market today.

Retailers and manufacturers around the world are discovering that SmartCasting™ is, “The smart way to build your brand.” SmartCasting™ uses traditional and digital media disruptors that direct traffic to a dynamic video-powered storytelling platform that incorporates a non-traditional retail brand messaging system. The SmartCasting™ marketing strategy builds first party leads and brand awareness that is completely transparent and scalable because it includes measurable analytics.

The convergence of traditional and digital media has, obviously, changed the way people receive their news, services, information and a variety of infotainment. As well, this convergence of media has dramatically changed how consumers shop and buy automobiles. Rob Mudd, founder of SmartCast Global™, recently appeared as one of the keynote speakers at the 2013 China Automobile Dealers Association (CADA) in Chengdu, China. Rob Mudd enlightened an international audience of auto dealer principals and OEM executives with one of the most innovative and all encompassing marketing strategies that builds business and retention unlike anything available on the market today.

The NADA Board of International Dealers, located in McLean/DC area, selected the CPO Workshop, conducted by Rob Mudd, for international translation at the NADA ATD 2014 Convention in New Orleans, last January 24 - 27, 2014. Only six workshops, out of the 63, were chosen to have sessions translated simultaneously into four languages (Portuguese, Russian, Spanish, and Italian). This is a big honor for all of the selected speakers and the special sessions are only available for international attendees

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