Our Management

An Elite Team of Automotive Marketing  and Technology Professionals

Our Executives


An elite team of automotive, marketing and technology leader with 100 years combined experience has been assembled under the leadership of accomplished industry veteran Rob Mudd to launch SmartCast Global's innovative proprietary marketing systems and toolsets on a global scale

Rob Mudd

CEO SmartCast Global


Rob Mudd is one of six siblings active with industry leader, Mudd Advertising. For more than 20 years, Rob has been integral in implementing revolutionary marketing and advertising solutions for thousands of Mudd clients nationwide.

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Peng Wei Tan

President SmartCast Global


Peng Wei is an accomplished and “can-do” Business Leader with more than 27 years’ experience in the technology and services industry. He constantly challenges himself and his team on "doing the right things” and not just “doing things right".

Bruce Purcell

Creative Director SmartCast Global


Bruce Purcell has spent 22 years managing, developing, creating and authoring results driven campaign and brand platforms for automotive agencies.

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